Shopify is a leading and continuously growing ecommerce platform that enables entrepreneurs to sell directly to customers. It makes selling digital much easier and eliminates physical boundaries- great for both online and brick-and-mortar businesses. So why would you need a Shopify mobile app?
Mobile apps are a highly innovative and important part of the business landscape. Successful businesses should understand that working for mobile is different than web. To excel in this realm, you must begin to improve your app game.
Why Invest In Mobile App?
People are starting to prefer brands that give them a personal and tailored shopping experience because it’s what the modern world has demanded. Your business can get on board by offering the same level of personalization to customers through mobile apps.
With apps for just about everything, it’s easier than ever to provide a hassle-free shopping experience. By creating personalized content, you can target specific demographics and convert more prospects into actual customers.
One of the main advantages to have a mobile app for your Shopify store is that you can be as flexible as possible on Apple or Android devices. Another benefit of apps is that they make it easy to keep up with your business’s inventory and feeds. Finally, when apps are involved, there’s no need for you to design or maintain desktop applications for your site anymore.
As more and more small and medium-sized business turn to eCommerce mobile apps, it’s no longer true that they only work with big businesses. Mobile apps provide a lot of advantages for these companies which many find incredibly valuable.
More and more people are turning to online marketing tools in order to achieve success. It is becoming painfully obvious that using your own website or facebook page as a means of promotion is not enough anymore.
5 Reasons Why Your Shopify Store Needs A Mobile App
Apart from this to make it more clear for you, here are 5 reasons why you need a mobile app for your Shopify store:
1. Websites don’t work like they used to
It’s terrific that you have a great Shopify store with many features including affordable prices and easy payment methods. However, seeing that your eCommerce site is not performing well is unfortunately not the most interesting thing.
As mobile technology has improved, so has the way people order products online. These days, over 70% of people use their smartphones for searching and purchasing.
Web searching can be difficult and unproductive. Information is not made easily accessible, so it is hard to compare products and services. A lot of time is wasted deciding which product to buy or brand.
When customers view your Shopify website on their mobiles, they aren’t able to browse through listings in the same way that they would on their desktops or laptops. This results in low engagement and dismal conversion rate.
Instead of going out to buy products, people are often using mobile app to shop for whatever they want right from their home. They can compare a lot from one product to another and have access to customer service. A personized experience is just one of the features available on mobile apps such as Shopify apps.
2. Get more conversions
Shopify apps can help boost your sales in various ways. If you are interested in increasing sales, building a Shopify app might be the best way to do so.
A fast checkout process saves your customers time and prevents them from having a frustrating experience. It maximizes their shopping experience and gives them the peace of mind that they found what they were looking for.
Sending an Unlimited Push Notification reminds your customers to complete a purchase they might have abandoned. Your business can also benefit from this by reducing cart abandonment.
Apart from this facebook pioneered in “remarketing ads” years ago allowing any app businesses to use the tools. Aside of better conversions, the speed of app installs is boosted as these ads are directly linked to the App Store (dead easy, tell us if you have any trouble).
3. Offers better customer retention
With the advent of online shopping, our time is more valuable than ever before. One of the key ways to keep customers coming back more frequently is integrating a Shopify app into your customer experience. It’s easy to use, flexible, and will help you grow your business faster.
Shopify is a leading e-commerce platform that offers some of the best mobile apps. With the right software and dedicated developers, companies can build shop store that draws customers to their brands with ease.
For your eCommerce business, you can send customized Push Notifications each time a customer is left-over. With this reminder, you can make customers feel valued and important while they’re shopping.
Geo-fencing campaigns help you provide immediate notifications to your customers based on their geographical location. They can bring in more sales, increase customer retention rates, and boost marketing exposure.
4. Acts as a marketing tool too
Your eCommerce app is an important marketing tool for your online store. The Shopify mobile app is your storefront’s direct extension, and it will help you to maintain your Brand image. Through the mobile app, you are able to promote new products and services, entertain and engage with customers, and facilitate communication with your team when necessary.
Customer reviews are an important aspect of Brand success, especially in the age of social media. Shopify’s app can improve marketing and service experience by offering a wide range of features such as mobile responsive websites and personalized marketing campaigns that actually work.
A mobile app is a great way to advertise your new product launches and offer discounts and gifts. With increased visibility for your brand, it also helps grow new sales channels for you.
5. Helps to build a brand easily
Recognizing which aspects of your brand make it unique is a crucial part of branding. Promoting the identity that differentiates your company or product can help you build valuable company loyalty.
Effective communication goes hand-in-hand with effective branding. It’s also important if you’re working with a broader target audience in that a lot of people may be able to relate or understand various things, so you have to make sure your message is clear and delivered in the right way.
You can invest in mobile app development and get instant customer satisfaction and increased reviews. You can also use mobile apps to build a long-lasting relationship with your customers which will always be beneficial for your business.
Your company’s logo is always displayed on customers’ mobiles via your app. It also gives them ultimate and long-lasting recognition without a lot of additional effort.
If you have read this far, let me tell you the best part. Turning your Shopify store into a mobile app has become even easier. As there are many Shopify app builders available at Shopify store. You can use them to build your own app without hiring any developer. Any of the builders do not require any coding. You can use the drag-and-drop feature to customize and build your app your own way.
So, don’t wait, head to Shopify store and try Appokart (a globally trusted mobile app builder for the Shopify store).